
Marketing Unity Developer
A few words about the role
Marketing developers modify the code of the game in order to make visual changes. It is much cleaner to make changes to the game directly than to add, remove and modify the recorded gameplay on After Effect. Possibilities are also unlimited as it’s embedded within the game itself
The MDs are then in charge of recording, cutting, and uploading the changed version in order to create a marketing ad.
What makes this role unique
You won’t find many roles like this Unity Developer one in the market! You’ll be able to grow in different aspects:
- Be creative and owner of your scope: you’ll have full autonomy in creating different setups within your creatives (environment, scenes, code modification, skins, rebranding) - It is like you’ll create short prototypes of games and, sometimes, your creative ideas can even become real features into the games!
- Work on a wide range of variety of games: different genres (puzzle, match 3, war, runner, etc.) and types of games (hypercasual, hybrid, and casual games)
- Develop your expertise in coding skills: with the variety and volume of games you’ll work on, you’ll be able to develop problem-solving and adaptability skills (e.g., feature development in different ways)
How to be successful in this role
To be eligible for the role, the most relevant experience for a MD is: expertise in Unity and other coding software + past experiences as a Game Developer, Game Designer or Gameplay Programmer, VR Developer, Level Designer
To become a great MD, you’ll have to:
- Develop a fine understanding of the gaming industry (from triple AAA to HC mobile) to help in your daily operations
- Develop a hacker mindset to boost your production, refine problem-solving skills and improve process efficiency
- Drive business impact by understanding that’ll allow you to take the best user-centric + performance-oriented strategic decisions, regarding your deliverables and overall product